What is the future of market research?
In this post, Ray Poynter looks at the prospects for market research in the near future, and forecasts a growth in the use of MR techniques, and a decline in the MR sector.
What does the future hold for insights and market research?
What does the future hold for market research. At the Festival of NewMR we will be hearing from 14 experts in the field share their views.
Meeting of ESOMAR Council 4 March 2021
Ray Poynter reports of the last meeting of the current ESOMAR Council – the new team will be elected this month.
Testing multiple concepts – Insight FAQs
Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or products.
Insight Interview with James Wycherley – Transforming Insight
Posted by Ray Poynter 27 February 2021 James Wycherley has produced an interesting and useful new book that focuses on how insight managers can transform their role from being order takers to people driving change and outcomes. The book Transforming […]
Transforming Insight: the 42 secrets of successful corporate Insight teams
James Wycherley is the author of a new book called Transforming Insight. In this post James writes about the new book, what it is, who should read it, what readers will get from reading it.
Will anything replace PowerPoint soon? – A 2011 prediction revisited
Ray Poynter revisits his 2011 prediction that nothing was likely to replace PowerPoint soon.
Posted 17 February 2021
Meeting of ESOMAR Council 1 February 2021
Ray Poynter reports back on the latest ESOMAR Council Meting – held on 1 February 2021.
Predictions for the next five years
Ray Poynter shares ten predictions for how insights and research are going to evolve over the next five years.
Communities are going to be even bigger in 2021
Ray Poynter outlines why communities are going to be even bigger in 2021, due to four key driving factors.