Unknown Knowns are things we know, but we don’t realise we know them, so we are not making full use of their potential. In this post Ray Poynter gives an example of what he means by Unknown Knowns.
Ray Poynter’s report back from the latest ESOMAR Council meeting – a teleconference held on 16 July 2019.
Ray Poynter shares the six things he learned from the latest GRIT report.
Here is a report on Skills and Training in Market Research that focuses on Japan. The post includes a version of the Executive Summary in Japanese, thanks to Mr Ryota Sano.
Curation is the key to today’s reporting. Even though the amount of data grows, the reporting of the findings should not grow. Do not put too much information on the hungry client’s plate.
Simpson’s Paradox is when the total picture is distorted and only the picture organised by groups tells the ream message – examples for market research.
Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
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