Read about and access Mike Steven’s webinar on how AI is going to change market research and the role of market researchers. Find out about the 5 ways AI is changing market research and 5 ways AI will impact researchers.
Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: ‘Ambivalence to the big, and an interest in the small’, ‘The rise of conversational technology’, ‘A reimagining of the research experience’ & ‘Seeking the holy grail: the marriage of emotions, behaviors and context’.
In this post, Nissan Motor’s Mr Takahashi issues a challenge to market research agencies to propose new models for doing business. The world is changing, are you ready for it?
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is based on a survey, interviews with industry leaders, desk research and our own experience.
In October I was elected to be a member of the ESOMAR Council for a period of two years. This week saw the first meeting of the new mandate, a meeting that was also the last meeting of the previous […]
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is a ‘must read’ book for you. This relatively short book is based on interviews with leading figures from the industry and highlights the […]
Guest Post by Caroline Frankum, 19 November 2018 Today, everything and anything is Digital. It’s a way of life that’s core to the DNA of what we think, feel, say and do. With 3.6 billion Global internet users surpassing half […]
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets, for example: behavioural economics, automated facial coding, neuroscience, chatbots, passive tracking, Artificial Intelligence, and of course big data. However, evaluating these new […]
Posted by Ray Poynter, 27 October, 2018 Earlier today I gave a presentation at the BigSurvey18 Conference in Barcelona, Spain. The conference was themed “Big Data Meets Survey Science” and comprised one day of short courses and two days of presentations. […]
Back in 2012, there were several research papers that suggested that running for more than about 20 miles a week was either not giving any benefit, or, worse still, it could be damaging hearts and making death more likely. The […]
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