Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s Principles of Marketing Research course (under the guiding eye of Reg Baker) – click here to read more. As part of that […]
There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example is where smartphones are used to facilitate people capturing slices of their own lives, in pictures, videos, and comments. Another example was […]
I was interviewed yesterday for an article that will appear in the new quarterly MRS magazine (now that the monthly magazine has gone entirely online). Although my bit of the article will be very small (if used at all) the […]
I have just finished running several training sessions on quant research, social media, statistics and presenting and I received several requests for recommended further reading, so here are a few of my favourite blogs. The Survey Geek – Reg Baker. […]
I am just about to submit my paper to ESOMAR on research communities in Asia Pacific, and I would love to bounce my key points off the NewMR crowd. Globally it looks as though about 50% of researchers interested in […]
I spent Wednesday last week chairing the first day of the MRMW conference in Kuala Lumpur, a well-attended event with participants and contributors from around the globe. The conference highlighted a number of key trends about mobile market research (MMR), […]
At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]
One of the questions I get asked fairly often is when should an answer list, in a survey, be randomised and when should it be presented in the same order to everybody. In my opinion, the key issue is to […]
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would like to see us concentrate on in 2013. The survey is still running (if you have not given us your views yet […]
Market research is being deluged with new sources of data, from social media, from electronic communications, and from research communities. Whilst some of this information is suitable for quantitative analysis, large parts of it are unstructured, for example tweets, posts, […]
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