One of the things that marketers, researchers, and administrators are often encouraged to do is to try to see things from the point of view of the insider, for example the customer, the respondent, or the user. Last week I […]
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research module for the University of Georgia’s Principles of Marketing Research course. I have bounced some ideas off the readers of this blog, […]
Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking, Fast and Slow and Daniel Ariely’s Predictably Irrational. Market researchers have recognised that the issues raised by Behavioural Economics (often referred to […]
This week’s MRS Conference in London was one of the best events I have been to in the last year, generating lots of material to think about. There was a great mix of thinkers from the industry, ideas from outside […]
As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing research for the University of Georgia’s Principles of Marketing Research course. As the materials are developing, I am posting some of the […]
This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of new topics, each talking about how the non-research world will impact the cosy world of market research. If you can make it […]
Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new product launches fail. This sort of statistic occurs in marketing discussions on a regular basis, with varying definitions of failing and various […]
Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s Principles of Marketing Research course (under the guiding eye of Reg Baker) – click here to read more. As part of that […]
There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example is where smartphones are used to facilitate people capturing slices of their own lives, in pictures, videos, and comments. Another example was […]
I was interviewed yesterday for an article that will appear in the new quarterly MRS magazine (now that the monthly magazine has gone entirely online). Although my bit of the article will be very small (if used at all) the […]
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