Helen Thomson has a great article in New Scientist (you’ll need to register to read it) about how we already have the technology to attend an event via a robot. Thomson starts her article by talking about a 7 year […]
In 2011, at events and conferences around the world the world seemed to be on the edge of a new world, a world where automated coding, and in particular automated sentiment analysis, would allow researchers to tackle megabytes of open-ended […]
When Brad Bortner, of Forrester, coined the term MROC (Market Research Online Community) in 2009, he defined it as a qualitative tool. This definition has been used widely to define qualitative communities, in contrast to online access panels (large, quant, […]
Yes, it is a truism that we want better, cheaper, faster research, and that we have always wanted better, faster, research. However, right now research is becoming redundant to many decision makers because it is not fast enough. This theme […]
I am in the midst of the September-November conference season. Having spent last week at the Australian Marketing Institute’s annual conference in Melbourne and being just about to attend the ESOMAR 3D event in Amsterdam and the MRSS annual conference […]
A couple of times recently I have had a several discussions with research colleagues about whether simply asking Male/Female is adequate or even fair in this day and age. Before, discussing the number of options it may be best to […]
Recently Kevin Gray asked, in the LinkedIn NewMR group, “When you hear a claim that a marketing research methodology is “valid”, what does that mean to you?” The question elicited a range of views and here is a tidied up […]
The NewMR blog returns from its sabbatical today. We envisage that the blog will host a wide range of content, but it will be focused on the theme of NewMR. The NewMR blog will be a place where we can […]
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