Futures & Trends

Where market research and insights are heading next.

Most market researchers should not worry about getting into the boardroom Blog Most market researchers should not worry about getting into the boardroom One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not… 2 September 2014 No more surveys in 16 years? Blog No more surveys in 16 years? Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when… 26 August 2014 Who are the top market research influencers on Twitter? Blog Who are the top market research influencers on Twitter? Back in July I asked ‘Who are the most influential market research people on Twitter?’ After some banter… 19 August 2014 What’s hot in market research? Blog What’s hot in market research? One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted… 14 August 2014 post image Blog Using a Big Picture approach to understand the key trends in mobile market research During the last week I have made three separate presentations in Tokyo on the topic of the key… 28 July 2014 post image Blog Customers are your last competitive advantage Most companies claim to be customer centric, but when you look at what they do you will see… 25 July 2014 Festival of #NewMR Event Festival of #NewMR Monday 1st December – Friday 5th December The Festival is back for its fifth year. Most of the… 1 December 2014 – 5 December 2014 post image Blog Try a sample chapter from our new book on Mobile Market Research Want to try a chapter of our new book on Mobile Market Research, see below. The Handbook of… 18 July 2014 Panel Discussion: Greg Coops, Sue York, Bruce Wells & Ray Poynter Video & Slides Panel Discussion: Greg Coops, Sue York, Bruce Wells & Ray Poynter 17 July 2014 post image Blog NewMR – The Big Picture Sometimes when I run a workshop or training session people want detail, they want practical information about how… 16 July 2014 July – November Lecture Series Event July – November Lecture Series Listen to leading experts deliver 40-45 minute introductions to key NewMR topics, with plenty of time for Q&A… 1 July 2014 – 30 November 2014 post image Blog What about the first-mover disadvantage? Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of… 28 June 2014