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Futures & Trends

Where market research and insights are heading next.

post image Blog University of Winchester offers a Masters in Insight Management On July 16 Steve Wills will be giving a NewMR lecture on Insight Management and various initiatives to… 13 June 2014 post image Blog Dialling in to the MRIA Conference – the shape of things to come? Today I had the pleasure of taking part in a panel discussion with Lenny Murphy and Simon Chadwick,… 9 June 2014 post image Blog My take on Social Media – Kristin Luck Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of… 9 June 2014 post image Blog What’s your take on social media? We at NewMR are keen to hear the different ways that market researchers approach social media. We are… 3 June 2014 post image Blog Forewarned is forearmed! The case for IIeX Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can… 17 May 2014 Book Review: Stephen Rappaport’s The Digital Metrics Field Guide Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 Why social media mining and monitoring have met with limited success in Market Research? Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014 The differences between academic and commercial research Blog The differences between academic and commercial research Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in… 1 April 2014 Appreciating Asia Pacific – Part 2 Blog Appreciating Asia Pacific – Part 2 Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged… 15 March 2014 The Secrets of Effective Presentations Blog The Secrets of Effective Presentations Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative,… 25 February 2014 Key learnings from the European IIeX Blog Key learnings from the European IIeX I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for… 22 February 2014 Ask, Measure, Learn – Lutz Finger and Soumitra Dutta Blog Ask, Measure, Learn – Lutz Finger and Soumitra Dutta I’ve just finished reading this book and I would strongly recommend it to anybody seeking to understand the… 7 February 2014