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Trends & Predictions

Where research is heading - trends, futures and forecasts.

Festival of NewMR 2018 – Atlantic Monday Event Festival of NewMR 2018 – Atlantic Monday Return to the Main Festival Page Access the slides and recordings from our Play Again page. Chair: Ray… 5 February 2018 The State of the Global MR Industry Blog The State of the Global MR Industry AMSRS (The Australian Market & Social Research Society) has just published an article from Ray Poynter in its… 15 November 2017 See your potential buyers mushroom by applying Artificial Intelligence to sales volume forecasting Video & Slides See your potential buyers mushroom by applying Artificial Intelligence to sales volume forecasting Each consumer is unique, but while innovation potential is only measured with traditionally sized samples of consumers, research’s… 22 September 2017 When will surveys disappear? (2017 update) Blog When will surveys disappear? (2017 update) Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference… 15 September 2017 Major update on mobile market research Blog Major update on mobile market research For a few years there have been relatively few new findings about mobile market research. We have seen… 23 July 2017 Why should I use international standards? Blog Why should I use international standards? The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.… 30 May 2017 Open data, what does it mean and why do we need it? Blog Open data, what does it mean and why do we need it? The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.… 7 May 2017 Should Ambitious Market Research Companies Adopt the American Way? Blog Should Ambitious Market Research Companies Adopt the American Way? Market Research is becoming more and more USA dominated. The ESOMAR revenue figures for market research show that… 1 May 2017 Artificial Intelligence and Market Research Event Artificial Intelligence and Market Research   Access the slides and recordings of all eight presentations from our Play Again page. Session 1, 10am… 22 September 2017 Politicised discourse – is Market Research Attuned? Blog Politicised discourse – is Market Research Attuned? The post below is a guest post from Edward Appleton, Director Global Marketing at Happy Thinking People, based in… 7 April 2017 You Can Combine Standardisation with Creativity Blog You Can Combine Standardisation with Creativity One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people… 20 March 2017 Futuring Friday panel discussion Video & Slides Futuring Friday panel discussion Lenny Murphy, Ray Poynter and guests Kristin Luck and Melanie Courtright survey the near and middle future for… 4 March 2017