Quantitative

Surveys, synthetic data, statistics and weighting.

6 Tips for Mobile Market Research – from the No Nonsense Tour Blog 6 Tips for Mobile Market Research – from the No Nonsense Tour Here are six tips for using mobile market research. All six are drawn from the workshops I will… 6 October 2015 Social Media Research shows Market Research is too inward looking Blog Social Media Research shows Market Research is too inward looking Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of… 5 October 2015 Learn how to find the Story in the Data Event Learn how to find the Story in the Data NewMR Webinar with Ray Poynter, Wednesday 9th December, 3pm UK time (Seattle 7am, New York 10am,Paris 4pm, )… 9 December 2015 Celina Burnett – How to measure the ROI of campaigns Video & Slides Celina Burnett – How to measure the ROI of campaigns Celina Burnett of Gain Theory gives a NewMR Lecture/Introduction to how to measure the ROI of campaigns. 15 July 2015 The world is changing, so market research must change too Blog The world is changing, so market research must change too Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the… 21 June 2015 The Long Survey Will Be Replaced By the Sparse Survey Blog The Long Survey Will Be Replaced By the Sparse Survey Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at… 14 June 2015 Why do organisations conduct customer satisfaction research? Blog Why do organisations conduct customer satisfaction research? One of the great things about teaching an undergraduate course in market research is that it makes you… 10 June 2015 What is MR Innovation? With Lenny Murphy & Ray Poynter Video & Slides What is MR Innovation? With Lenny Murphy & Ray Poynter Lenny Murphy and Ray Poynter review what innovation means in the context of market research. 5 June 2015 What is MR Innovation? Event What is MR Innovation? Friday 5 June, Webinar with Lenny Murphy and Ray Poynter. Access the slides and recording via our Play Again… 5 June 2015 Should opinions polls be banned in the run up to elections? Blog Should opinions polls be banned in the run up to elections? For those of you who do not follow UK news, there was an election last week in the… 12 May 2015 Market Research in the Time of VUCA Blog Market Research in the Time of VUCA VUCA is a term that we are going here a lot over the next few years, it is… 19 March 2015 What are the key MR Buzzwords for 2015? Blog What are the key MR Buzzwords for 2015? In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.… 14 March 2015