Quantitative

Blog Market Research in the Time of VUCA VUCA is a term that we are going here a lot over the next few years, it is… 19 March 2015 Blog What are the key MR Buzzwords for 2015? In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be.… 14 March 2015 Blog The problem of survivor bias in marketing and market research Imagine that we’re looking at the sales data for 1000 new products launched in the last two years… 10 March 2015 Event How to Measure the ROI of Campaigns NewMR Webinar Wednesday, 15 July, 2015 The slides and recording of this broadcast are available from Play Again.… 15 July 2015 Blog Do you understand device agnostic research? Most people seem to accept that about one-third of people who take online surveys are attempting to do… 2 March 2015 Blog Five tips about segmentation in marketing and market research I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the… 9 February 2015 Blog How should we improve the research participant experience? At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What… 6 January 2015 Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015 Video & Slides Kicking Up a Commotion: How Emotion Always Wins in Communication 2 December 2014 Video & Slides Finding the Right Emotions: A picture paints a thousand words 30 November 2014 Blog Are you an expert? Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then… 23 October 2014 Blog ESOMAR report confirms that surveys are in decline Last week I posted an article looking at the decline in survey research, which included some data from… 3 September 2014