Storytelling & Reporting

Finding and communicating the story in the data.

Americas Wednesday Event Americas Wednesday Return to the Main Festival Page. Chair: Andrew Jeavons Katrina Noelle & Janet Standen Scoot Insights Rev Up… 7 February 2018 Festival of NewMR 2018 – APAC Tuesday Event Festival of NewMR 2018 – APAC Tuesday Return to the Main Festival Page Slides and recordings available soon. Chair: Sue York Peter Harris & Ying… 6 February 2018 Festival of NewMR 2018 – Atlantic Monday Event Festival of NewMR 2018 – Atlantic Monday Return to the Main Festival Page Access the slides and recordings from our Play Again page. Chair: Ray… 5 February 2018 A quick, instinctive guide to System One Video & Slides A quick, instinctive guide to System One System One and System Two have entered the vernacular in marketing circles. They’re sometimes used as today’s equivalent… 8 November 2017 Context is Queen Video & Slides Context is Queen The picture is not always what you think it is! Learn why decisions taken using traditional survey data… 8 November 2017 The 6 R’s of great video research Video & Slides The 6 R’s of great video research Video-based research is growing fast, and there are a plethora of tech solutions being offered. But the tech… 8 November 2017 Dark side of insight: How traditional research glosses over real consumer behavior Video & Slides Dark side of insight: How traditional research glosses over real consumer behavior Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper.… 8 November 2017 Using découpé to find the story in the data Blog Using découpé to find the story in the data Découpé, or to give it its anglicised name ‘cut up technique’ is a creativity device that dates back… 4 October 2017 Living in an AI Future Video & Slides Living in an AI Future Jenn takes us through 4 scenarios of a possible AI driven future using science fiction scenarios to explore… 22 September 2017 Sick of AI yet? It’s Just Getting Started! Video & Slides Sick of AI yet? It’s Just Getting Started! AI has emerged as a buzz topic in research over the past few years, but it’s even more… 22 September 2017 Sense-making with open-ended text Video & Slides Sense-making with open-ended text Following the success of the six-part series ‘Finding and Communicating the Story’ in 2016, NewMR have launched Part… 8 September 2017 Storytelling Starts with Finding the Narrative During the Analysis Blog Storytelling Starts with Finding the Narrative During the Analysis Storytelling is very much in vogue. There is general agreement that research findings that employ storytelling are more… 17 August 2017