How are market researchers coping – a focus on Spain
NewMR have conducted a global study looking at how market researchers are coping with the Pandemic Crisis. This post looks specifically at the data from Spain.
Meeting of Virtual ESOMAR Council 13 May
Here is Ray Poynter’s report back on the latest meeting of the ESOMAR Council. It should have been in person, but that was pre-COVID – so we conducted the meeting via Microsoft Teams.
Most researchers are coping, but not all of us
Here are the results from Wave 2 of NewMR’s global study into how insight and research professionals are coping with the pandemic crisis.
No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.
How are researchers? What do they need?
Access the NewMR report into the impact on market research and insight professions of the COVID-19 pandemic.
What insights and research do we need? What should we stop, start, continue, and change?
Ray Poynter shares his views about research in the In the current global crisis. What research should you stop, what should continue, what should change, and what should start?
Hit the Pause Button
The world as we new it two weeks ago is gone. We are in a new normal, and we do not know how long this new normal will last. Ray Poynter explains why you should hit the pause button.
Women making a difference at the 2020 Festival of #NewMR
In celebration of International Women’s Day, here are the 21 talented women who will be presenting at next week’s Festival of NewMR.
Council Notes, 27-28 February 2020 – Amsterdam
Here is Ray Poynter’s feedback from the February 2020 meeting of the ESOMAR Council.
What is brand authenticity?
What is brand authenticity? Post by Ray Poynter highlighting the three elements of authenticity.