Further deliver the social proof for insurance products linked to ‘trust’
Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with new thinking and new technologies.
Interview with Corneliu Vilsan Operational Marketing Director for Pernod Ricard, EMEA & LatAm – The Future of Client Insights
In this Radio #NewMR Interview Ray Poynter talks with Pernod Ricard’s Corneliu Vilsan about the future of client insight functions.
State of the Nation for Market Research and Insights 2019 – with Ray Poynter
Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am in demand to help organisations take a wider view of the market to help them assess their plans. These sessions can include […]
Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights
Ray Poynter interviews Garth Viegas (Director of Insights at TATA Global Beverages) about the future of client-side Insight Functions. Text with Podcast.
ESOMAR Council January 2019
January saw the first full meeting of the new ESOMAR Council, led by the new President Joaquim Bretcha. Here is an outline of what discussed and what we are going to do next.
The Seven Key Things You Need to Know From the Latest GRIT Report
Ray Poynter the seven key messages from the latest GRIT Report.
Three ways to humanise your brand and organisation in 2019
2019 is going to be a major year for the move to humanise brands and companies – because of the need to complement the growth in digital. Here are three tips about how be more human.
Please Support NewMR
NewMR love to bring you new content, ideas and advice. However, all of this takes money, so we have a variety of ways you can help keep the lights on and the engine running.
What can market researchers learn from the Picasso Museums of Barcelona and Paris?
Ray Poynter reflects on visiting the Picasso museums in Barcelona and Paris and draws some lessons for market research and insight professions. The key theme is that curation is a form of storytelling.
Predictions and Themes For Market Research & Insights in 2019
Ray Poynter shares his predictions for market research and insights in 2019. The predictions start by highlighting the role the economy is likely to have in shaping MR in 2019.