Posted by Ray Poynter, 29 August 2018. Until 2012 I used to write a blog on Typepad and recently I have been tidying it up so that the blog can be deleted. The post below was originally posted on 30 […]
Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers. Let’s consider a simple example from a trip to your gym and its hi-tech weighing machine. Perhaps the machine says that your […]
Posted by Ray Poynter 16 August 2018 Last week I had the honour to attend the Australian AMSRS Annual Conference in Melbourne, and once again it was a great event, leaving my head full of new ideas, and my batteries […]
Posted by Ray Poynter Sue York, 8 August 2018 Below is the Executive Summary of our Market Research Skills and Training Study 2018 Report. You can download the full report by clicking here. Executive Summary Market research is a knowledge-based […]
Posted by Ray Poynter 30 July 2018 Last week I was lucky enough to be able to visit the Miracle of Escher exhibition at the Ueno Royal Museum. After the visit my mind turned to the lessons market researchers can […]
Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how meaning is made. We often hear that semiotics is the study of signs, but that is only true when we take a […]
Post by Ray Poynter, 10 July 2017 On 19 July I am running a workshop on finding and communicating the story in the data for the Japanese Market Research Association (and a similar one in London for the MRS on […]
Post by Ray Poynter and Sue York, 12 June 2018 NewMR have been running a survey looking at the training that market researchers and insight professionals are receiving. The fieldwork has now closed and we expect to produce the full […]
Post by Sue York This is the theme of the upcoming MRMW APAC Conference, which is taking place in Singapore on 27 & 28 June 2018. Among the sessions I am particularly looking forward to are: • Driving micro moments […]
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data (mostly for very good reasons) and this is creating a new set of problems that researchers need to recognise and address. What […]
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