In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company. Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods. Amy is the Head of Insights at Tip Top and is based in Sydney, Australia.
Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to the slides and recordings.
Ray Poynter and Radio #NewMR interviews Diaa Rashwan Executive Director of Strategic Marketing Services & Innovations at Savola, about the future of client-side insight functions.
Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design .
Posted by Ray Poynter, 11 March 2019. Market Research in 2019 State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights. Building Bridges Between Practices – the […]
Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast.
Ray Poynter and Radio #NewMR interviews Divya Nagarajan from Givaudan about the future of insights.
Are you asking survey questions the way you were taught 20 years ago, or are you learning from recent ‘Research on Research’?
Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with new thinking and new technologies.
In this Radio #NewMR Interview Ray Poynter talks with Pernod Ricard’s Corneliu Vilsan about the future of client insight functions.
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