Nissan Motor’s Naoki Takahashi’s Challenge to Market Researchers
In this post, Nissan Motor’s Mr Takahashi issues a challenge to market research agencies to propose new models for doing business. The world is changing, are you ready for it?
AI is the future, but what is happening in market research right now?
This is a report on Artificial Intelligence in MR by Ray Poynter & Rosie Ayoub. The report is based on a survey, interviews with industry leaders, desk research and our own experience.
ESOMAR Council Report December 2018
In October I was elected to be a member of the ESOMAR Council for a period of two years. This week saw the first meeting of the new mandate, a meeting that was also the last meeting of the previous […]
The Insight Revolution: Question Everything – by Andrew Grenville – Book Review
Posted by Ray Poynter, 25 November 2018 If you work in a client-side insights team, then this is a ‘must read’ book for you. This relatively short book is based on interviews with leading figures from the industry and highlights the […]
5 key steps to creating a Modern Approach to Market Research
Guest Post by Caroline Frankum, 19 November 2018 Today, everything and anything is Digital. It’s a way of life that’s core to the DNA of what we think, feel, say and do. With 3.6 billion Global internet users surpassing half […]
Do you know how to assess innovations in market research and insights?
Posted by Ray Poynter, 1 November 2018 We are surrounded by new approaches to understanding customers and markets, for example: behavioural economics, automated facial coding, neuroscience, chatbots, passive tracking, Artificial Intelligence, and of course big data. However, evaluating these new […]
Problems in Identifying Causality in Observational Data – BigSurv18
Posted by Ray Poynter, 27 October, 2018 Earlier today I gave a presentation at the BigSurvey18 Conference in Barcelona, Spain. The conference was themed “Big Data Meets Survey Science” and comprised one day of short courses and two days of presentations. […]
Does Running Damage Your Heart? Another example of the problems of using observational data to infer cause and effect.
Back in 2012, there were several research papers that suggested that running for more than about 20 miles a week was either not giving any benefit, or, worse still, it could be damaging hearts and making death more likely. The […]
What is the Counterfactual? – Why do we need to assess it?
Posted by Ray Poynter 19 October 2018 If we are told that a before a marketing campaign the sales were at 10,000 units a month, and after the campaign sales are 20,000 units a month, then it is easy to […]
Courses and Workshop with NewMR – 2018
Posted by NewMR, 17 October, 2018 Sue York and Ray Poynter are widely involved in a wide range of training initiatives and consultancy, with NewMR and a variety of organisations including trade bodies, client-side companies and research suppliers. In this […]