Ray Poynter and Radio #NewMR interviews Diaa Rashwan Executive Director of Strategic Marketing Services & Innovations at Savola, about the future of client-side insight functions.
Posted by Ray Poynter, 11 March 2019. Market Research in 2019 State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights. Building Bridges Between Practices – the […]
Guest post by Barney Larkin from Further looks at an online community case study with Condé Nast.
Are you asking survey questions the way you were taught 20 years ago, or are you learning from recent ‘Research on Research’?
In this Radio #NewMR Interview Ray Poynter talks with Pernod Ricard’s Corneliu Vilsan about the future of client insight functions.
Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am in demand to help organisations take a wider view of the market to help them assess their plans. These sessions can include […]
Ray Poynter interviews Garth Viegas (Director of Insights at TATA Global Beverages) about the future of client-side Insight Functions. Text with Podcast.
January saw the first full meeting of the new ESOMAR Council, led by the new President Joaquim Bretcha. Here is an outline of what discussed and what we are going to do next.
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the […]
I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will […]
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