Life on the Cutting Edge of NewMR

Webinar, Tuesday 22 September, 2015
2 Sessions

• Americas (North, South, and Central) 10am Seattle (midday Chicago, 1pm New York & 6pm London)
• EMEA (Europe, Middle East & Africa) 10am London (11am Paris, 5pm Singapore, & 7pm Sydney) – the EMEA session has finished – the recordings will be available next week.

You can access the slides and recordings from this event through our Play Again page.

EMEA (Europe, Middle-East and Africa)
Wednesday, 22 September, 10am London, 11am Paris, 5am New York
Session Chair: Sue York

• Adele Gritten, LRW
  Using Virtual Reality in MR
• Hector Paris, Etihad Airways
  An airline’s view of what MR is doing right and wrong
• Helen Bennie, Shopper Insight
  Not using tech for tech’s sake!
• Ian Ralph and Tom Wormald, Marketing Sciences Unlimited & ICM Unlimited
  Passively measuring the digital lives of today’s consumer
• James Wycherley, Insight Management Academy
  Insight’s role over the next ten years
• Maya Middlemiss, Saros
  Facebook and Participant Recruitment: Using social sharing to target respondents
• Rachel Lawes, Lawes Consulting
  The End Of Brands: What Next For Branding And Consumer Research?
• Tom de Ruyck, InSites Consulting
  Turning consumer insights into company-wide memes
• Adam Warner, Keen as Mustard
  Mythbusters: You can do your own PR
• Eric Meerkamper, RIWI
  From Start-up to Going Public, Lessons Learned

The session will be broadcast via GoToWebinar. We will be publishing the slides and recording. The speakers have a mixture of 5, 10, and 15 minutes. The whole session will last between 2 and 2.5 hours, with luck.

 

Americas
Wednesday, 22 September, 10am Seattle, midday Chicago, 1pm New York, 6pm London)
Session Chairs: Lenny Murphy and Ray Poynter

• Betty Adamou, Research Through Gaming
  The Gargantuan Differences Between Games & Gamification For Online Research
• Stephen Cribbett and Amone Redelinghuys, Dub & Columinate
  Comparing Mobile-Only and Online Insights
• Fiona Blades, MESH
  Experience Driven Marketing will be the next big thing
• Noah Roychowdhury and Daniel Tralman, Northstar
  Respondent Reimagined (With Delta Airlines)
• Hubertus Hofkirchner, Prediki
  Prediction markets 2.0
• Sima Vasa, Paradigm Sample
  Measuring the Value of the App
• Brett Watkins, L&E Research
  What does qualitative research look like 3-5 years from now?

The session will be broadcast via GoToWebinar. We will be publishing the slides and recording. The speakers have a mixture of 5, 10, and 15 minutes, the whole session will last between 2 and 2.5 hours, with luck, finishing with a roundup discussion between Lenny and Ray.

This event will gather postcards from the cutting edge – the challenges, opportunities, successes and failures.

This Event is Virtual
Please note, this event is virtual and will be held as a webinar. When you register you will get invitations for both events. If you are unable to attend, then you will be able download the slides and access the recordings. Both of the sessions are on 22 September, in terms of British time, but in other parts of the world they may stretch from 21 to 23 September.