This three-webinar event looks at how organisations are utilising storytelling and visualisation in market research & insights.
- Session 1, 4pm Sydney (10:30am New Delhi, 1pm Singapore) – slides and recordings available soon
- Session 2, 10am London (6pm Singapore, 5am New York) – slides and recordings available soon
- Session 3, 10am New York (11pm Singapore, 3pm London) – slides and recordings available soon
Access the slides and recordings from our Play Again page.
Session 1, 4pm Sydney (10:30am New Delhi, 1pm Singapore)
Chair: Sue York
- Payal Shah & Sabrina Schöder, Happy Thinking People, Ocular Truth: The Impact of Visuals
- Nirupama Kaushik & Asha Ganesan Sen, BRANDSCAPES WORLDWIDE, Personally speaking
- Shobha Prasad, Drshti, Breaking News! What Qualitative Research can learn from the News Media
- Ray Poynter, NewMR, What does storytelling really mean in a market research presentation?
Session 2, 10am London (6pm Singapore, 5am New York)
Chair: Ray Poynter
- Phoebe Trimmingham , Crowd DNA, How to edit insights: the power of leaving stuff out
- Dr Heidi Hasbrouck, Kantar Public,Visualising voices, representing self.
- Hannah Rogers, Blue Yonder Research, Storyboarding techniques for visual storytelling
- John Storey, AplusA Healthcare Research, ‘Examples within regulatory constraints: Storytelling by Jackanory
Session 3, 10am New York (11pm Singapore, 3pm London)
Chair: Ray Poynter
- Lucy Davison, Keen as Mustard, & Lauren Raby, Coca-Cola, TLDR – Improving the communication of insights to stakeholders
- KaRene Smith,Shine Insight, Visual Foundations for Researchers
- Holly Carter, Confirmit, The Art and Science of Storytelling in Market Research
- David Smith, DVL Smith, How to construct an evidence-based customer insight story
- Payal Shah & Sabrina Schöder, Happy Thinking People, India,
Ocular Truth: The Impact of Visuals
With the research landscape transforming into immersive engagement territories, narratives are the new paradigm shift. As much as research involves data, the way we deliver consumer stories that drive business strategy is ultimately defined by our decision to weave them. This webinar will focus on the intricacies of how we can visually communicate these stories without diluting the essence of context, introducing methodologies that evoke graphic representations and conjure results to effectively drive the point.
- Nirupama Kaushik & Asha Ganesan Sen, BRANDSCAPES WORLDWIDE,
“Visualisation and storytelling have almost become clichés today and are built on the accurate premise that a story told visually is priceless.
What is the future though? We believe that the next big shift in storytelling is who the story is for. Given the rising trend of personalisation in all spheres of life, the future of storytelling is the point of view of the person listening in, not telling it.
Audiences are comprised of individuals who come to the presentation with differing perspectives and therefore are looking to make individually relevant connects and decisions.
And that is where story telling needs to go – allowing individuals in the audience to make their personal connections and thereby customising the story to their world. One presentation, customised personal vision, unique storytelling.”
- Shobha Prasad, Drshti, India,
Breaking News! What Qualitative Research can learn from the News Media
The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?
- Phoebe Trimmingham & Matilda Andersson, Crowd DNA,
How to edit insights: the power of leaving stuff out
Communicating impactful and culturally-charged insight bottles down to one thing: clarity. Clarity of the message, clarity of the copy and clarity of the story. As with many things, however, the tendency to over-complicate and over-include is always tempting – especially when the research is so damn interesting. So how do you use the editing process to create clear content with lasting impact? In this session we’ll provide the tools and tips needed to edit insights. We’ll ask: how can we learn to let go and self-critique? And how can we channel our inner editor to create truly engaging content? Join us in an ode to clarity as we reveal the power of leaving stuff out.
- Dr Heidi Hasbrouck, Kantar Public,
Visualising voices, representing self.
We used creative visual techniques of animating words/text, and photostories to sit over the voices of our research participants who had experienced homelessness. The aim of the research was to understand how people who have experienced homelessness describe themselves. We thought it important to let them speak for themselves and to choose to visualise their spaces and worlds through their own photos. We omitted any faces of participants to allow a anonymity and to move beyond visual stereotypes of individuals.
- John Storey, AplusA Healthcare Research, France,
Examples within regulatory constraints: Storytelling by Jackanory
- Hannah Rogers, Blue Yonder Research,
Storyboarding techniques for visual storytelling
Clients are under immense pressure to deliver shorter, sharper, clearer stories to their key stakeholders; the use of video in storytelling is now expected – you must be increasingly creative to add impact. At Blue Yonder we use multiple HD cameras to capture robust evidence and employ film-making storyboarding techniques to deliver bespoke, highly compelling, dynamic, 2-minute film clips; using human editors rather than automated platforms ensures we deliver the maximum amount of impact. This has changed the game in the holistic presentation of research, through capturing the imaginations of senior stakeholders and delivering absolute buy in through powerful storytelling and visualization, all accessible to them at the touch of a button.
- Lucy Davison & Lauren Raby, Keen as Mustard,UK,
TLDR – Improving the communication of insights to stakeholders
To be successful, we need to get impact from our insights. But client-side knowledge and insights teams are struggling to communicate to wider stakeholders. END PARA With this in mind, Coca-Cola partnered with Keen As Mustard Marketing to carry out The Great Communication Experiment in order to understand which insights communications have most impact. END PARA Lauren Raby, analyst at Coca-Cola Western Europe and Lucy Davison, founder and MD at Keen as Mustard present their findings and give guidance on how insight teams can have impact with stakeholders
- KaRene Smith, Shine Insight,
Visual Foundations for Researchers
There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But all humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through.
- Holly Carter, Confirmit,USA,
The Art and Science of Storytelling in Market Research
Whether you are preparing a PowerPoint, putting together a report, or a creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier said than done, however! Storytelling is a mix of art and science and without the right tools and training, it can be an impossible feat.
In this webinar, Holly Carter, Confirmit’s Product Marketing Director, will teach you the secrets of creating a compelling story to display research findings. She’ll provide an easy to follow storytelling framework and show tangible examples to bring it all to life!
- David Smith, DVL Smith,
How to construct an evidence-based customer insight story
By now we all know about the power of creating a compelling narrative that engages stakeholders.
But the challenge still remains of how you ensure your insight story is not only engaging, but robust.DVL Smith has been running storytelling workshops for leading organisations for over 10 years.
During this time we have created Seven Story Tools to use to become a great insight storyteller.In the webinar, we take the audience through our process for taking insight professionals’ to the next level when it comes to finding, telling and actioning the insight story.
- Ray Poynter, NewMR
What does storytelling really mean in a market research presentation?
Market researchers are often told they need to be storytellers, they are told it by their bosses, they are told it by their clients, and they are told it at conferences. But the most frequent question I am asked is ‘Ray, what is storytelling? How do I do storytelling when I presenting the results of a three-item concept test?’ In this webinar I will show what we mean by storytelling, how to focus on narrative flow, and provide some examples and tips.