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| Stefania Gogna |
The challenges and opportunities of Social Media: combining semiotic models with statistical multivariate analysis |
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| Jasper Snyder |
Social Media and Digital Ethnography |
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| John Kearon |
The Need for Faster Marketing Thinking & Slower Use of Flawed Research |
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| Anita Prinzie |
Five steps from Big social data to Smart social data |
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| Elina Halonen |
Take your consumers to a shrink – Profiling consumer motivation for |
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| David Penn |
The Viagra of Virality |
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| Manila Austin |
Do You Feel What I Feel? When Meaning Matters More than Numbers |
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| Anouk Willems |
Exploring the unexplored in the mobile research space |
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| Mark Earls |
Are you in the content business? |
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| Aliza Pollack, Zoe Dowling |
Promise and perils: qualitative research in our connected, mobile world |
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| Ray Poynter |
The Quick and the Dead, a manifesto for change in the market research industry |
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| Neil Gains |
Star Wars, Story and Market Research |
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| Navin Williams |
Mobile 3D & Its Application in MR |
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| Ray Poynter |
Where is social media research today, where will it be tomorrow? |
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| Michael Rodenburgh |
Socialized Research – It is the end of market research, as we know it, but we feel fine! |
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| Kevin Gray |
What Do We Mean by ‘Analytics’? |
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| Leslie Townsend |
The Tipping Point Is Here: Mobile Market Research Goes Mainstream |
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| Martin Tomlinson, Sally Joubert |
Research Goes Mobile: Findings from initial smartphone application research |
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