Main Stage 2012

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Slides
Aliza Pollack, Zoe Dowling Promise and perils: qualitative research in our connected, mobile world
Elina Halonen Take your consumers to a shrink – Profiling consumer motivation for
Mark Earls Are you in the content business?
Anita Prinzie Five steps from Big social data to Smart social data
Anouk Willems Exploring the unexplored in the mobile research space
John Kearon The Need for Faster Marketing Thinking & Slower Use of Flawed Research
Manila Austin Do You Feel What I Feel? When Meaning Matters More than Numbers
Jasper Snyder Social Media and Digital Ethnography
David Penn The Viagra of Virality
Stefania Gogna The challenges and opportunities of Social Media: combining semiotic models with statistical multivariate analysis
Martin Tomlinson, Sally Joubert Research Goes Mobile: Findings from initial smartphone application research
Ray Poynter Where is social media research today, where will it be tomorrow?
Leslie Townsend The Tipping Point Is Here: Mobile Market Research Goes Mainstream
Navin Williams Mobile 3D & Its Application in MR
Kevin Gray What Do We Mean by ‘Analytics’?
Neil Gains Star Wars, Story and Market Research
Michael Rodenburgh Socialized Research – It is the end of market research, as we know it, but we feel fine!
Ray Poynter The Quick and the Dead, a manifesto for change in the market research industry