Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS Conference in Melbourne. Let’s face it, Market Research conferences aren’t a place we normally associate with a few laughs (from the stage, it’s different off stage!), but not only did the AMSRS provide delegates with two comedians (one of which was a Market Researcher) but we also had presenters using humour to make some valid points. These giggle-inducing moments were in the opening talks; Tom Ewing of BrainJuicer keynoted about Reasons to be Cheerful with his ever-present-on-Twitter co-presenter buddy ‘Old Man CrossTabs’ (@OldSchoolMRX on Twitter, if you’re interested in following) who would chime in every now and then during Toms talk with some words of wisdom, but was used to provide a stark contrast between the expectations of ‘Old MR’ (personified by Old Man CrossTabs) and ‘New MR’, brought to life through BrainJuicer case-studies and examples. The next talk included a flying lettuce through the slides, meant to highlight to power of subliminal messaging and subconscious decisions. Interestingly, the presentation which included a flying lettuce in Leigh Caldwell’s talk didn’t make me want to choose lettuce for lunch, but did act as […]
A series of prominent users of social media are writing guest posts for NewMR on the theme of social media, in order to highlight the many options available. This first one is from Betty Adamou, found and CEO of Research Through Gaming. Click here to see a list of the other posts in this series. Guest post by Betty Adamou, from Research through Gaming. When I first started RTG (Research Through Gaming), one of the first things I did (aside from attempt to make an awful website…cut me some slack, this was before WordPress!) was open a Twitter and Facebook account. But this is not unusual for any new business, as opening social media profiles is now commonplace on the ‘list of immediate things to do’ for all new business owners. After all, it’s free advertising. Not too long after I started those profiles, a LinkedIn company page was born and then, in the last year or so, Research Through Gaming had its own Pinterest profile and Google+ profile. All in all, Research Through Gaming currently holds social media profiles across 8 different platforms, if you count our YouTube channel as social media too (some people debate this). We also […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 31 January 2018 On Friday, 9 February 2018, Sue York and I are presented a webinar on how to build a personal brand in the market research and insights space, click here to find out more. In the run-up to this webinar I posted a series of tips (on LinkedIn) for people wanting to develop a brand. This post is the collection of posts and some news about a course that Sue York and I are running on this topic. Hint 1 – Research Your Field Before you start creating a brand it is important to understand what other people are doing. For this hint I am simply going to point you to a great post by a new face Ella Beaumont, showing how she systematically researched the MR scene and set about creating her plan. Hint 2 – Be positive and supportive Most people who have created a successful personal brand in the market research space are almost all positive and supportive people, people like Leonard Murphy and Kristin Luck. In the F2F world, make a positive comment when something is […]
We at NewMR are keen to hear the different ways that market researchers approach social media. We are interested in the private use, the brand building use, and the research use. We have invited a variety of people to share their thoughts and you can read them by accessing the links below. ‘What social media means to me’ Click on the names below to visit other posts in the series. Betty Adamou Mary Aviles Sue Bell Gaelle Bertrand Sue Cardwell Peter Harris Dr Nasir Khan Kristin Luck Maya Middlemiss Tara Lyons Damian Vanderwolf Would you like to share your take on social media via a blog post on NewMR? We are happy to review suggested posts, ideally about 300 to 600 words. Send you suggested copy to email@example.com. Would you like to share your take on social media? If so, please email your suggested contribution (perhaps 300 to 800 words) to firstname.lastname@example.org. Please also include your name, photo, and description.