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Betty Adamou Person Betty Adamou Betty is the inventor of ResearchGames™, CEO & Founder of Research Through Gaming, and author of industry acclaimed… Book Interview with Betty Adamou Presentation Book Interview with Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, is interviewed by Ray Poynter for the latest… Ray Poynter interviews Betty Adamou Presentation Ray Poynter interviews Betty Adamou Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed… Book Review with Betty Adamou Event Book Review with Betty Adamou Radio NewMR, 5 May 2021 Today I interviewed Betty Adamou, author of Games and Gamification in Market Research,… Book Review with Betty Adamou Post Book Review with Betty Adamou Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a… Ray Poynter interviews Betty Adamou Event Ray Poynter interviews Betty Adamou Webinar: 1 November, 2018, the webinar has been broadcast and you can access the recording and slides by… AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou Post AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS… post image Post My take on social media – Betty Adamou A series of prominent users of social media are writing guest posts for NewMR on the theme of… Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection Presentation Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how… Reversing Pokémon Go: Designing from the start with the finish line in mind Presentation Reversing Pokémon Go: Designing from the start with the finish line in mind What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go…