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Person
Betty Adamou
Betty is the inventor of ResearchGames™, CEO & Founder of Research Through Gaming, and author of industry acclaimed…
Presentation
Book Interview with Betty Adamou
Betty Adamou, author of Games and Gamification in Market Research, is interviewed by Ray Poynter for the latest…
Presentation
Ray Poynter interviews Betty Adamou
Betty Adamou, author of Games and Gamification in Market Research, and Founder of Research Through Gaming, is interviewed…
Event
Book Review with Betty Adamou
Radio NewMR, 5 May 2021 Today I interviewed Betty Adamou, author of Games and Gamification in Market Research,…
Post
Book Review with Betty Adamou
Ray Poynter interviews author Betty Adamou about her book Games and Gamification in Market Research. Available as a…
Event
Ray Poynter interviews Betty Adamou
Webinar: 1 November, 2018, the webinar has been broadcast and you can access the recording and slides by…
Post
AMSRS conference: Humour, optimism and solid case-studies – Betty Adamou
Guest Post by Betty Adamou of Research Through Gaming, who was a keynote speaker at this year’s AMSRS…
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My take on social media – Betty Adamou
A series of prominent users of social media are writing guest posts for NewMR on the theme of…
Presentation
Games, Gamification and Playful Experiences in Marketing: AdverGames as a growing mode of data collection
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how…
Presentation
Reversing Pokémon Go: Designing from the start with the finish line in mind
What if we reversed Pokemon Go? Let’s say we took all the outcomes and behaviours that Pokemon Go…