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Next up · 27 October 2026

Storytelling with AI

Live online course APAC and Atlantic time zone sessions Make insights clear, compelling and actionable A strong insight can still fail if it is not communicated in a way that people can understand, remember and act on. In this practical…

Event details
Storytelling with AI

2026

Training Day 20261 December 2026Training Day 2026Futuring Friday 202620 November 2026Futuring Friday 2026Showcase Day 202619 November 2026Showcase Day 2026Innovation Day 202618 November 2026Innovation Day 2026Festival of NewMR 202616 November 2026Festival of NewMR 2026State of the Insights Nation – 202616 November 2026State of the Insights Nation – 2026Storyfinding with AI13 October 2026Storyfinding with AIAI in Practice: A NewMR Webinar Series – 202630 June 2026AI in Practice: A NewMR Webinar Series – 2026Synthetic Data Update – 202623 April 2026Synthetic Data Update – 2026Stop Drowning in Qual Data: How to Spend More Time on What Actually Matters8 April 2026Stop Drowning in Qual Data: How to Spend More Time on What Actually MattersNewMR AI Update – February 202619 February 2026NewMR AI Update – February 2026

2025

NewMR AI & Innovation Update – December 20259 December 2025NewMR AI & Innovation Update – December 2025The Narrative Research Forum – 202520 November 2025The Narrative Research Forum – 2025Conversational Research7 October 2025Conversational ResearchNewMR AI & Innovation Update – September 202517 September 2025NewMR AI & Innovation Update – September 2025Getting to Grips with Agents30 July 2025Getting to Grips with AgentsNewMR AI & Innovation Update – July 20259 July 2025NewMR AI & Innovation Update – July 2025NewMR AI & Innovation Update – June 202525 June 2025NewMR AI & Innovation Update – June 2025NewMR AI & Innovation Update – May 202512 May 2025NewMR AI & Innovation Update – May 2025NewMR AI & Innovation Update – April 202523 April 2025NewMR AI & Innovation Update – April 2025The State of AI in Market Research and Insights in 202512 March 2025The State of AI in Market Research and Insights in 2025NewMR AI Update – February 202513 February 2025NewMR AI Update – February 2025

2024

NewMR AI Update – December 20244 December 2024NewMR AI Update – December 2024Using ChatGPT with Quantitative Research22 November 2024Using ChatGPT with Quantitative ResearchUsing ChatGPT with Qualitative Research20 November 2024Using ChatGPT with Qualitative ResearchThe State of Insights – 202419 November 2024The State of Insights – 2024NewMR AI Update – November 202412 November 2024NewMR AI Update – November 2024Using Copilot for Insights and Research23 October 2024Using Copilot for Insights and ResearchNewMR AI Update – October 202422 October 2024NewMR AI Update – October 2024NewMR AI Update – September 202427 September 2024NewMR AI Update – September 2024Story Finding with ChatGPT 4o4 September 2024Story Finding with ChatGPT 4oAn Introduction to using the ChatGPT API28 August 2024An Introduction to using the ChatGPT APINewMR AI Update – August 202427 August 2024NewMR AI Update – August 2024NewMR AI Update – July 202415 July 2024NewMR AI Update – July 2024Automating Research with ResearchWiseAI3 July 2024Automating Research with ResearchWiseAINewMR AI Update – June 202425 June 2024NewMR AI Update – June 2024Using ChatGPT with Quantitative Research29 May 2024Using ChatGPT with Quantitative ResearchUsing ChatGPT with Qualitative Research16 April 2024Using ChatGPT with Qualitative ResearchThe State of AI in Insights and Research – 202412 April 2024The State of AI in Insights and Research – 2024Using AI to Supercharge Qual Research3 April 2024Using AI to Supercharge Qual ResearchThe Future in Focus – March 202427 March 2024The Future in Focus – March 2024An introduction to communicating the story in the data20 March 2024An introduction to communicating the story in the dataThe State of Insights – Q1 20247 March 2024The State of Insights – Q1 2024ChatGPT Basics – Transforming Your Productivity28 February 2024ChatGPT Basics – Transforming Your ProductivityStory Time: The Narrative Research Forum7 February 2024Story Time: The Narrative Research ForumThe Future in Focus – January 202431 January 2024The Future in Focus – January 2024Introduction to Story Finding30 January 2024Introduction to Story Finding

2023

An Introduction to Market Research Statistics22 November 2023An Introduction to Market Research StatisticsThe Future in Focus – November 202320 November 2023The Future in Focus – November 2023The State of Insights – September 202326 September 2023The State of Insights – September 2023An introduction to communicating the story in the data30 August 2023An introduction to communicating the story in the dataThe Implications and Utilisation of AI9 August 2023The Implications and Utilisation of AIIntroduction to Story Finding16 June 2023Introduction to Story FindingAI at use in Insights and Research14 June 2023AI at use in Insights and ResearchAn Introduction to using Word Cloud Plus to code open-ended text24 May 2023An Introduction to using Word Cloud Plus to code open-ended textChatGPT and Market Research – the first 100 days!16 March 2023ChatGPT and Market Research – the first 100 days!Using Word Cloud Plus to analyse text23 January 2023Using Word Cloud Plus to analyse textTrends in Insights – 202318 January 2023Trends in Insights – 2023

2022

New Thinking in Insights – Asia Pacific6 December 2022New Thinking in Insights – Asia PacificNew Thinking in Insights – Panel Discussion6 December 2022New Thinking in Insights – Panel DiscussionNew Thinking in Quant Research11 October 2022New Thinking in Quant ResearchHow to use AI to capture insights from social media data28 September 2022How to use AI to capture insights from social media dataHow To Use Excel for Insights – Part 114 September 2022How To Use Excel for Insights – Part 1Automated Semiotic Analysis: Hero, Heretic or Helper?6 July 2022Automated Semiotic Analysis: Hero, Heretic or Helper?New Thinking in Qualitative Research14 June 2022New Thinking in Qualitative ResearchMeasuring online impacts using behavioral data1 June 2022Measuring online impacts using behavioral dataSolving the Participant Crisis14 April 2022Solving the Participant CrisisFinding and Communicating the Story in the Data – 202227 January 2022Finding and Communicating the Story in the Data – 2022

2021

Where Next for Insights and Research9 December 2021Where Next for Insights and ResearchNew Thinking10 November 2021New ThinkingCollecting Better Data14 October 2021Collecting Better DataSocial Media Research – State of Play in 202121 September 2021Social Media Research – State of Play in 2021Presenting and Reporting16 September 2021Presenting and ReportingRetirement is all different now25 August 2021Retirement is all different nowQuantitative Research in 202120 July 2021Quantitative Research in 2021AI & Automation17 June 2021AI & AutomationHX, CX and UX13 May 2021HX, CX and UXBook Review with Betty Adamou5 May 2021Book Review with Betty AdamouFuturing Friday EMEA 202116 April 2021Futuring Friday EMEA 2021Futuring Friday Americas 202116 April 2021Futuring Friday Americas 2021Futuring Friday APAC 202116 April 2021Futuring Friday APAC 2021Americas Thursday 202115 April 2021Americas Thursday 2021EMEA Wednesday 202114 April 2021EMEA Wednesday 2021APAC Tuesday 202113 April 2021APAC Tuesday 2021Festival of NewMR 202112 April 2021Festival of NewMR 2021Le futur des études de marché 202112 April 2021Le futur des études de marché 2021Qualitative Research in 202124 March 2021Qualitative Research in 2021Inclusive Research – Making research accessible to people with disabilities25 February 2021Inclusive Research – Making research accessible to people with disabilitiesThe NewMR Story28 January 2021The NewMR Story

2020

NewMR after 10 Years8 December 2020NewMR after 10 YearsResearch Trends in Latin America3 December 2020Research Trends in Latin AmericaLas tendencias en la investigación de mercado en latinoamérica3 December 2020Las tendencias en la investigación de mercado en latinoaméricaSemiotics Poster Exhibition24 November 2020Semiotics Poster ExhibitionEmpowering clients to create faster insights19 November 2020Empowering clients to create faster insightsEffective Presenting with ‘Think, Feel, Do!’7 October 2020Effective Presenting with ‘Think, Feel, Do!’What do white researchers need to hear?26 August 2020What do white researchers need to hear?Moving your focus groups online22 July 2020Moving your focus groups onlineHow to search for insights in survey data25 June 2020How to search for insights in survey dataUsing Semiotics in Marketing – Read Along21 May 2020Using Semiotics in Marketing – Read AlongHow are researchers coping? – Wave 2 results15 May 2020How are researchers coping? – Wave 2 resultsSemiotics will change your career – and then it will change your life23 April 2020Semiotics will change your career – and then it will change your lifeFuturing Friday – Asia Pacific Session20 March 2020Futuring Friday – Asia Pacific SessionFuturing Friday – Atlantic Session20 March 2020Futuring Friday – Atlantic SessionCampaign for Real Qual19 March 2020Campaign for Real QualAsia Pacific in Focus18 March 2020Asia Pacific in FocusTechnology in Action18 March 2020Technology in ActionAnalytics in Action17 March 2020Analytics in ActionFestival of #NewMR 202016 March 2020Festival of #NewMR 2020CX, UX and HX16 March 2020CX, UX and HXUnderstanding the ‘Why?’ and the ‘Why Now?’30 January 2020Understanding the ‘Why?’ and the ‘Why Now?’

2019

Faster Insights through Smarter Analysis5 November 2019Faster Insights through Smarter AnalysisData Collection Update30 October 2019Data Collection UpdateOnline Communities and Insight Generation10 October 2019Online Communities and Insight GenerationAdvanced Techniques in Market Research – 20194 October 2019Advanced Techniques in Market Research – 2019Accessing the Already Connected Consumer4 September 2019Accessing the Already Connected ConsumerChallenges in Modern Market Research29 August 2019Challenges in Modern Market ResearchNo Fake News: How Coca-Cola created ONE source of truth – Case Study27 June 2019No Fake News: How Coca-Cola created ONE source of truth – Case StudyApplying Machine Learning in Market Research20 June 2019Applying Machine Learning in Market ResearchHow to use Correlations to find Insights28 May 2019How to use Correlations to find InsightsCreating Better Research Reports30 April 2019Creating Better Research ReportsNewMR Chatbot Experiment – Threats & Opportunities Facing Market Research4 April 2019NewMR Chatbot Experiment – Threats & Opportunities Facing Market ResearchFestival of NewMR 2019 – International Women’s Day8 March 2019Festival of NewMR 2019 – International Women’s DayFestival of NewMR 2019 – Americas Thursday7 March 2019Festival of NewMR 2019 – Americas ThursdayFestival of NewMR 2019 – APAC Wednesday6 March 2019Festival of NewMR 2019 – APAC WednesdayFestival of NewMR 2019 – EMEA Tuesday5 March 2019Festival of NewMR 2019 – EMEA TuesdayFestival of NewMR 2019 – Trending Tuesday5 March 2019Festival of NewMR 2019 – Trending TuesdayFestival of NewMR 2019 – Atlantic Monday4 March 2019Festival of NewMR 2019 – Atlantic MondayState of the Nation Review of Market Research and Insights1 March 2019State of the Nation Review of Market Research and InsightsFestival of NewMR 201928 February 2019Festival of NewMR 2019The Who, What, Why and When of 2019’s Consumers28 February 2019The Who, What, Why and When of 2019’s ConsumersHow to Use Comparisons to Find & Tell Stories in the Data6 February 2019How to Use Comparisons to Find & Tell Stories in the DataHuman Insight as a Global Nervous System24 January 2019Human Insight as a Global Nervous System

2018

AI for Marketing & Product Innovation: With Stan Sthanunathan18 December 2018AI for Marketing & Product Innovation: With Stan SthanunathanLooking Forward11 December 2018Looking ForwardWhat is Blockchain – a primer for market researchers20 November 2018What is Blockchain – a primer for market researchersThe Future of Storytelling and Visualisation14 November 2018The Future of Storytelling and VisualisationRay Poynter interviews Betty Adamou1 November 2018Ray Poynter interviews Betty AdamouUtilising digital behavioural data to improve tracking studies30 October 2018Utilising digital behavioural data to improve tracking studiesHow to make numbers more visual16 October 2018How to make numbers more visualAutomated solutions for product and pricing research1 October 2018Automated solutions for product and pricing researchThe Future of AI & Automation20 September 2018The Future of AI & AutomationHow to use Think, Feel, Do!5 September 2018How to use Think, Feel, Do!The Future of Video19 June 2018The Future of VideoThe Future of Data Collection24 May 2018The Future of Data CollectionQuantitative Semiotics – culture by numbers19 April 2018Quantitative Semiotics – culture by numbersBuilding a Personal Brand – Boot Camp18 April 2018Building a Personal Brand – Boot CampThe Future of Market Research and Insights19 March 2018The Future of Market Research and InsightsFuturing Friday9 February 2018Futuring FridayBuilding a Personal Brand9 February 2018Building a Personal BrandEMEA Thursday8 February 2018EMEA ThursdayAmericas Wednesday7 February 2018Americas WednesdayFestival of NewMR 2018 – APAC Tuesday6 February 2018Festival of NewMR 2018 – APAC TuesdayFestival of NewMR 20185 February 2018Festival of NewMR 2018Festival of NewMR 2018 – Atlantic Monday5 February 2018Festival of NewMR 2018 – Atlantic Monday‘How to …’ Webinars & Videos1 January 2018‘How to …’ Webinars & Videos

2017

Beyond Market Research12 December 2017Beyond Market ResearchNew! But Not Tech8 November 2017New! But Not TechMaximising Mobile18 October 2017Maximising MobileArtificial Intelligence and Market Research22 September 2017Artificial Intelligence and Market ResearchOpportunities & Challenges for MR21 June 2017Opportunities & Challenges for MRFind and Communicate the Story – Part 231 May 2017Find and Communicate the Story – Part 2Automation and Market Research31 March 2017Automation and Market ResearchFestival of NewMR 2017 – Futuring Friday3 March 2017Festival of NewMR 2017 – Futuring FridayFestival of NewMR 2017 – EMEA Thursday2 March 2017Festival of NewMR 2017 – EMEA ThursdayFestival of NewMR 2017 – Americas Wednesday1 March 2017Festival of NewMR 2017 – Americas WednesdayFestival of NewMR 2017 – APAC Tuesday28 February 2017Festival of NewMR 2017 – APAC TuesdayThe Automation Debate – Opportunities and Threats28 February 2017The Automation Debate – Opportunities and ThreatsFestival of NewMR 201727 February 2017Festival of NewMR 2017Festival of NewMR 2017 – Atlantic Monday27 February 2017Festival of NewMR 2017 – Atlantic Monday

2016

Research Innovation – 20177 December 2016Research Innovation – 2017Skills for a NewMR World20 October 2016Skills for a NewMR WorldAAA – Agility, Automation & AI18 August 2016AAA – Agility, Automation & AIAltered Realities9 June 2016Altered RealitiesFind & Communicate the Story – Part 123 February 2016Find & Communicate the Story – Part 1Festival of NewMR 2016 – EMEA Thursday4 February 2016Festival of NewMR 2016 – EMEA ThursdayFestival of NewMR 2016 – APAC Tuesday2 February 2016Festival of NewMR 2016 – APAC TuesdayFestival of NewMR 20161 February 2016Festival of NewMR 2016

2015

Learn how to find the Story in the Data9 December 2015Learn how to find the Story in the Dataartwork1 December 2015Americas Session – Festival of #NewMREmbracing The Future18 November 2015Embracing The FutureLife on the Cutting Edge of NewMR22 September 2015Life on the Cutting Edge of NewMRHow to Measure the ROI of Campaigns15 July 2015How to Measure the ROI of CampaignsWhat is MR Innovation?5 June 2015What is MR Innovation?Social Media Research in 201528 May 2015Social Media Research in 2015Measuring not Counting – Evaluating Social Campaigns15 May 2015Measuring not Counting – Evaluating Social CampaignsCopy, Copy, Copy – Mark Earls16 April 2015Copy, Copy, Copy – Mark EarlsMobile Research 101 – With Ray Poynter26 March 2015Mobile Research 101 – With Ray PoynterGrowth Hacking with Kristin Luck13 March 2015Growth Hacking with Kristin Luck

2014

Festival of #NewMR1 December 2014Festival of #NewMRHandbook of Mobile Market Research – Launch11 September 2014Handbook of Mobile Market Research – LaunchJuly – November Lecture Series1 July 2014July – November Lecture SeriesMay and June Lecture Series1 May 2014May and June Lecture SeriesApril Lecture Series 20141 April 2014April Lecture Series 2014Explode-a-Myth Two25 February 2014Explode-a-Myth TwoGoogle Glass Special!29 January 2014Google Glass Special!

2013

Festival of #NewMR 20132 December 2013Festival of #NewMR 2013Lecture Series One1 September 2013Lecture Series OneTrends in Infographics, Visualisation and Presenting28 June 2013Trends in Infographics, Visualisation and PresentingAnswers to market research questions22 May 2013Answers to market research questionsExplode-a-Myth17 May 2013Explode-a-MythResearch Communities15 March 2013Research CommunitiesBig Data22 February 2013Big Data

2012

Festival 20123 December 2012Festival 2012Social Media Research9 October 2012Social Media ResearchAdvances in Quant9 September 2012Advances in QuantBehavioural Economics19 April 2012Behavioural EconomicsPutting the ‘Qual’ in Qualitative28 March 2012Putting the ‘Qual’ in QualitativeMobile Research22 February 2012Mobile Research

2011

Advanced Quant14 July 2011Advanced QuantMobile Research – The great debate7 July 2011Mobile Research – The great debateNew Approaches to Presenting Data23 June 2011New Approaches to Presenting DataEthnography25 May 2011EthnographyNeuroscience15 April 2011NeuroscienceListening is the new asking8 March 2011Listening is the new askingGaming and Market Research20 January 2011Gaming and Market Research

2010

Main Stage 20108 December 2010Main Stage 2010
Every past session has a free recording on Play Again.